28. Emotion – Intelligence through chess.

I scream. You scream. We all scream for Chess?!

Happy Häagen Days

I took the idea of how Häagen-Dazs is a sophisticated product. One of the easiest ways to show how sophisticated one is is through intelligence. To represent a battle of wits I made a chess stop motion using ice-cream themed chess pieces. I tried to emulate how hard work, smarts, and winning is how the buyer will feel when they consume Häagen-Dazs.

Happy Häagen Days,
Michael

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